The European Golf Course Owners Association has announced the launch of their latest research project entitled “VISION 2020”. The project aims to look under the hood of the European golf industry analysing past and present trends, statistics and industry data to gain an overview and direction for the future of the European golf industry until 2020.
Aligning the knowledge and experience of the associations almost 1,000 members across 13 national owners association, the EGCOA plans to host national VISION 2020 developmental session led by leading hospitality and change management consultant Sander Allegro.
Lodewijk Klootwijk EGCOA Director said: “Uniting the voices of our members will play a key role in the development of the project. By undertaking this extensive research project we aim to provide golf course owners with a tool which they can use as a backbone to their strategic decision making for the coming years.”
He added, “VISION 2020 will continue to be an excellent market insight for the future. We plan to benchmark the data collected and release the results on an annual basis.”
The project outcomes will be released in May 2014 at which time the EGCOA will continue the road show throughout its national associations to present the findings. For more information on VISION 2020 visit www.egcoa.eu/vision-2020